In the heart of our brand beats a commitment not only to exceptional fashion but to the greater good. Introducing our "Prints with a Purpose" tier, a collection that resonates with depth, meaning, and a genuine desire for positive change. With each print, we embark on a journey to uplift, support, and make a tangible difference in the equine community and beyond.

The "Prints with a Purpose" tier is more than just a collection it's a beacon of hope, a tribute to compassion, and a testament to the power of collaboration. Each print is carefully crafted to tell a story, reflecting our dedication to causes that align with our core values. A portion of the proceeds from every sale within this tier is devoted to charitable organizations, transforming your purchase into a catalyst for change.

This design is brought forward in collaboration with Daniela of @lusitano_masters. Daniela reached out to me a few months ago about creating a design to support an organization that means a lot to her, and to many: the Alzheimers Association. When Daniela is not riding and training, she is volunteering her time in support of the Alzheimers Association. She hosts an event each year to raise funds for the Association, and was hoping to have a Deinhardt Designs shirt to commemorate this event in February 2025.

As someone who has both lost people to Alzheimers and Dementia, and who knows many who have too, I was honored to have the chance to create a design in support of research and prevention. This design features the Forget-Me-Not flower, which is often used to symbolize Alzheimers, Dementia, and other memory-related illnesses. The flowers fade into the background of this print to represent fading memory, but grow brighter and more clear in other parts to represent how the beauty of a person and their connections with those they love never fade, even when memory does.